BRC/ADR UK & TIANLI form strategic partnership

BRC and ADR UK are proud to announce a landmark partnership with Tianli, a global tyre brand that is part of ZC Rubber, one of the fastest growing and most respected manufacturers in the world. This collaboration marks a major step in BRC/ADR’s mission to offer best-in-class, complete running gear solutions for the agricultural, construction and industrial sectors for off-road machinery manufacturers.
Why Tianli? A proven performer
With a comprehensive product portfolio and a track record of exceptional durability and reliability, Tianli tyres have earned a strong reputation worldwide, and growing reputation here in the UK. Over the past three years, The British Rubber Company (BRC), has successfully distributed Tianli tyres, receiving outstanding feedback from customers across the agricultural and construction sectors.

Fleet Managers and OEMs alike have praised Tianli for:

  • Long-lasting tread and casing strength
  • Reliable supply and availability
  • Competitive pricing without compromise on performance

It’s this proven performance, combined with ZC Rubber’s manufacturing scale and innovation, that makes Tianli the perfect match for ADR’s axle, brake and suspension systems.

Exclusive GB distribution rights

As part of this strategic partnership, ADR UK now holds exclusive rights to distribute Tianli tyres in GB. This unlocks major advantages for our customers and partners:

  • Improved supply chain efficiency and availability
    Cost savings through direct sourcing and optimised logistics
    Enhanced service and support, with nationwide fitting, repair, and technical expertise via BRC

Pawel Tomczak, Managing Director of ADR UK Tyremart Ltd, comments on this important milestone:

“This is more than a product partnership – it’s a strategic alignment that allows us to deliver unmatched value across the machinery manufacturing sector. Together with Tianli, we are bringing smarter, stronger solutions to the GB market. Through BRC, our customers are already seeing the benefits Tianli tyres can bring through improved value, streamlined operations and reduced downtime compared to other brands.”
Looking ahead: Innovation through integration
This partnership is built not only on proven products but also on a shared commitment to innovation and responsiveness. Both ADR and Tianli operate agile R&D departments that work closely with OEMs, dealers, and end users, translating real-world requirements into more efficient solutions.
Whether it’s designing new tyre profiles for specific applications or engineering axle and suspension systems to meet evolving machinery specs, our teams move fast from idea to field-ready product.

Together, ADR and Tianli aim to:

  • Deliver fully integrated running gear systems including tyres, rims, axles, and suspension, engineered to perform in harmony
  • Co-develop new products driven by customer feedback and field demands
  • Reduce development cycles through collaborative engineering and testing
  • Raise service standards by combining Tianli’s product performance with ADR and BRC’s trusted expertise and nationwide support

Mark Turner, European Sales Director – Agricultural, Forestry & Construction at Tianli Tyres comments; “We’re thrilled to partner with ADR UK. Their engineering knowledge, established market presence and nationwide support network make them the ideal partner to grow Tianli’s presence in the UK. It’s a mutually beneficial relationship that combines top-tier products with unbeatable local support.”

The road ahead starts here
With Tianli tyres now available exclusively through ADR UK and BRC, our customers can count on a stronger, more complete solution. Engineered for performance, supported by expertise, and delivered with efficiency.